Pentagon Design Ltd

Kitchen Devils, a long term client of ours, has a long standing reputation for providing a balanced choice of innovative and quality knives. They are renowned for their wide range of good, better and best knives to suit every level of cooking ability.

Kitchen Devils Rebranding

After being commissioned to rebrand Kitchen Devils, our approach began with extensive research, surveys and focus groups, which gave support and direction to the design proposals. Careful consideration was given to the positioning of the brand, to take Kitchen Devils forward to connect with its target markets.

To date we have completed two packaging projects which are now in production and due to launch in store in January 2008:

• Lifestyle: Core product range of 23 products consisting of knives, kitchen gadgets and gift packs.
• Control: An innovative new kitchen knife range which has won the prestigious ‘Red Dot’ design award.

We have also completed the 2008 product catalogue, product range data sheets and are currently working on their new website to promote the launch of this fabulous re-branding project.

Kitchen Devils knife

Kitchen Devils knife packaging

Kitchen Devils knifeblock packaging

Kitchen Devils website view site here

Kitchen Devils product catalogue

Product range data sheets