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	<title>Pentagon Design Ltd - branding and web design &#187; MS4</title>
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	<link>http://pentagondesign.co.uk</link>
	<description>… a small studio capable of big things</description>
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		<title>Case Study: MS4 group</title>
		<link>http://pentagondesign.co.uk/2009/01/ms4-group/</link>
		<comments>http://pentagondesign.co.uk/2009/01/ms4-group/#comments</comments>
		<pubDate>Thu, 15 Jan 2009 12:25:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[MS4]]></category>
		<category><![CDATA[Brochure design]]></category>
		<category><![CDATA[Location photography]]></category>
		<category><![CDATA[Photo manipulation]]></category>
		<category><![CDATA[pop up banner stands]]></category>

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		<description><![CDATA[As a highly successful SME working in aviation, MS4 offer Continued Airworthiness Management (CAM) for the aircraft industry. They needed a brand overhaul that would project a compelling maintenance and management proposition to a wide range of potential clients including both private aircraft owners and major airlines.



MS4 corporate video
MS4 required a corporate video for use [...]]]></description>
			<content:encoded><![CDATA[<p>As a highly successful SME working in aviation, MS4 offer Continued Airworthiness Management (CAM) for the aircraft industry. They needed a brand overhaul that would project a compelling maintenance and management proposition to a wide range of potential clients including both private aircraft owners and major airlines.</p>
<p><strong><br />
</strong></p>
<p><object type="application/x-shockwave-flash" data="http://vimeo.com/moogaloop.swf" width="500" height="400"><param name="allowscriptaccess" value="always"/><param name="allowfullscreen" value="true"/><param name="movie" value="http://vimeo.com/moogaloop.swf"/><param name="flashvars" value="clip_id=12764728&amp;color=00adef&amp;fullscreen=1&amp;server=vimeo.com&amp;show_byline=1&amp;show_portrait=1&amp;show_title=1"/></object></p>
<p><strong>MS4 corporate video</strong><br />
MS4 required a corporate video for use online and at exhibitions. We produced a two minute video loop using a combination of live footage and stills photography, some of which we animated for greater effect.</p>
<p><img class="alignnone size-full wp-image-117" title="business-jets" src="http://pentagondesign.co.uk/wp-content/business-jets.jpg" alt="business-jets" width="642" height="430" /></p>
<p><strong>Photography<br />
</strong>MS4 have a potential global market and need international appeal. We realised from the outset that stock photography could not satisfy the brief or accurately convey the business message of MS4. It was necessary to produce bespoke photography which we art directed and successfully captured on location at Farnborough airport and within MS4s busy working environment. With our expert post production facilities we created high impact, provocative imagery which tells the MS4 story in every language.</p>
<p><strong><img class="alignnone size-full wp-image-179" title="ms4-brochure" src="http://pentagondesign.co.uk/wp-content/ms4-brochure.jpg" alt="ms4-brochure" width="642" height="385" /><br />
</strong></p>
<p><strong>Corporate brochure</strong><br />
We created a 20 page brochure with our own photography and expert copywriting, based on a combination of face-to-face briefing and material that was already in use. Key marketing messages were presented more effectively and large volumes of highly technical information were summarised without compromising accuracy or impact.</p>
<p><img class="alignnone size-full wp-image-110" title="ms4_exhibit" src="http://pentagondesign.co.uk/wp-content/ms4_exhibit.jpg" alt="ms4_exhibit" width="642" height="578" /></p>
<p><strong>MS4 exhibition stand</strong><br />
We devised the paper plane concept and imagery and have produced a number of exhibition display systems which are of high impact, lightweight and compact for easy transportation to overseas trade shows.</p>
<p><strong> </strong></p>
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