The Dragon Brasserie, Swansea

The Dragon Brasserie Swansea, at street level, offers an informal and leisurely dining experience and serves a contemporary mix of European style cuisine and light bites. Open daily Monday through Saturday, The Dragon Brasserie offers an impressive selection of wines, many of which can be enjoyed by the glass and which provide the perfect accompaniment to any dish. Light and airy with floor to ceiling windows, it is an ideal place to watch the world go by as you dine with friends, family or business colleagues.
Set against a dynamic and contemporary backdrop, the Lounge on the first floor, with its comfortable seating and large screen plasma television is an ideal place to kick back and relax. The full range of delights from The Dragon Brasserie is also available in the Lounge.

Piano Bar & Restaurant

Home to the culinary flair of our award-winning head chef, the sophisticated glass fronted Piano Bar and Restaurant offers the ultimate fine-dining experience and has developed a reputation as one of the most desirable places to dine in Swansea.

Situated on the first floor, the restaurant offers spectacular panoramic views across the city centre and is the perfect setting for any special occasion.

The lovingly crafted menus offer a mouth-watering range of Welsh cuisine using the finest locally sourced ingredients. The stylish surroundings, world-class food and relaxing piano music make this venue unique in Swansea.

The Piano Bar and Restaurant hosts varied gourmet evenings and themed nights, please visit our web site for up-to-date information.

The Dragon Hotel is Swansea’s premier 4-star hotel and luxury spar located in the heart of the city centre. Over £3.5 million has been spent on this top Swansea hotel to offer guests excellent hotel accommodation, superb leisure facilities in the heart of Swansea City. The Dragon Hotel is in the enviable position for a Swansea hotel of having an AA Rosette-Rate Restaurant, the award winning Dragon Brasserie, which features modern European style cuisine.

As part of a long term strategic relationship we have helped The Dragon create a consistent approach for all their promotional materials. Items designed include the Dragon Hotel website, Business and Leisure brochure, Weddings brochure, hotel stationery and flyers for various events held at the hotel.

These projects have included location and food photography, sourcing and hiring of models, art direction, photo manipulation and retouching, brochure and flyers design, artwork and print management.

Dragon Hotel website

Visit The Dragon Hotel website

Wedding brochure

Business and Leisure brochure

Warm Wales – Cymru Gynnes is a community interest and ‘not for profit’ organisation, set up to deliver fuel poverty and associated programmes in Wales. They aim to alleviate fuel poverty in Welsh homes by delivering dedicated programmes of work. We were tasked with updating the Warm Wales – Cymru Gynnes brand along with developing a fully bilingual content managed website.

Visit the Warm Wales – Cymru Gynnes website

The new Warm Wales - Cymru Gynnes website and logo

The Problem

Warm Wales – Cymru Gynnes’ previous site design looked amateur, did not adequately portray the new services they provide and was a ’static’ site ie. All changes needed to be done by the developer; which they felt that was not cost effective.

The Brief

Warm Wales – Cymru Gynnes’ new needs were a website:

• that they could update and edit themselves
• was bi-lingual (Welsh and English) but not two separate sites to update and
• where they could upload informational documents for downloading
• which looked professional and appealed to their target audience, both householders and housing developers
• had the option to password protect pages.

The Solution

Pentagon answered Warm Wales – Cymru Gynnes’ needs by designing and developing a Content Managed Website (CMS) using WordPress.

The new design looks both contemporary and professional and the CMS enables the Warm Wales – Cymru Gynnes team to easily add news items, job vacancies, case studies and documents etc. in both languages. They can also password protect any number of pages, a facility they use for example in their press centre.

The site features an easy to use interface for adding bilingual content.

Breadcrumb navigation shows the user's path to their current location.

Visitors to the new site can easily find what they require by navigating the simple menu structure or using the search facility. Key areas of the site are also highlighted by using graphic ‘calls to action’ and the use of a breadcrumb trail ensures the user always knows their position within the site.

Google Analytics gives you rich insights into your website traffic and marketing effectiveness.

The site code is very search engine friendly and sitemaps are in place that automatically notify Google, Bing, etc. of changes to the content. Warm Wales – Cymru Gynnes can also view detailed statistics about visitors to their website by the inclusion of Google Analytics.

Visit the Warm Wales – Cymru Gynnes website

“I would like to praise and thank Pentagon Design for their promptness, efficiency and for their emphasis on delivering ‘on-time’ and ‘on-budget’ projects. Derryl and the Pentagon team were able to quickly understand Warm Wales’ requirements and deliver a modern, fresh site to express ourselves as a company to the communities we work in. They provide very professional and flexible services that met, and continue to meet all of our objectives and are a pleasure to work with.” – James Whelan, Warm Wales – Cymru Gynnes

MS4 corporate video
MS4 required a corporate video for use online and at exhibitions. We produced a two minute video loop using a combination of live footage and stills photography, some of which we animated for greater effect.

Photography
MS4 have a potential global market and need international appeal. We realised from the outset that stock photography could not satisfy the brief or accurately convey the business message of MS4. It was necessary to produce bespoke photography which we art directed and successfully captured on location at Farnborough airport and within MS4s busy working environment. With our expert post production facilities we created high impact, provocative imagery which tells the MS4 story in every language.

Corporate brochure
We created a 20 page brochure with our own photography and expert copywriting, based on a combination of face-to-face briefing and material that was already in use. Key marketing messages were presented more effectively and large volumes of highly technical information were summarised without compromising accuracy or impact.

MS4 exhibition stand
We devised the paper plane concept and imagery and have produced a number of exhibition display systems which are of high impact, lightweight and compact for easy transportation to overseas trade shows.

Refreshing a brand.

We were charged with refreshing the primary identifying mark for eastlake group and creating an updated collection of brand guidelines.

The eastlake group is a market leader in the provision of workplace services and products, structured around six businesses. Each business operate individually, though all can be combined to provide a complete holistic approach to support facilities management and implementing positive changes to the working environment.

It was crucial that the positioning and guidelines provided a framework to build consistent communication of the brand throughout the group without limiting creativity.

To date, we have been commissioned to produce:

• Brand Guidelines
• Stationery
• Brochures
• Individual company websites
• On-screen presentational multimedia

“Pentagon Design work closely with their customers, supporting them with a highly talented, experienced and committed team. Having used Pentagon over several years across a variety of projects from web design to brand development and production of print items, they have consistently answered the brief, have delivered quality products, to deadline and on budget – can’t fault it!” - Eastlake Group

Eastlake Group Brand Guidelines

Stationery

eastlake commercial interiors brochure

edp brochure

eastlake group company website

On-screen multimedia presentation

Writing pad

Christmas card

Kitchen Devils Rebranding

After being commissioned to rebrand Kitchen Devils, our approach began with extensive research, surveys and focus groups, which gave support and direction to the design proposals. Careful consideration was given to the positioning of the brand, to take Kitchen Devils forward to connect with its target markets.

We have now completed the packaging design for all the Kitchen Devils knife ranges, which are now in production and were launched in store in January 2008:

• Lifestyle: Core product range of 23 products consisting of knives, kitchen gadgets and gift packs.
• Control: An innovative new kitchen knife range which has won the prestigious ‘Red Dot’ design award.
• Professional: A range of 13 products, consisting of individual knife packs, knife sets and knife block.
• Chopping Boards: A range of wooden and plastic chopping boards.
• Knife Blocks: Packaging design for an ever growing list of Kitchen Devils knife blocks!

We have also completed the 2009 product catalogue and product range data sheets. In March 2010 we launched the new, refreshed website, replacing the original launch site, built in 2008.

Kitchen Devils website view site here

Kitchen Devils product catalogue

Kitchen Devils knife

Kitchen Devils knife packaging

Kitchen Devils knifeblock packaging

Kettler (GB) Limited is part of the German manufacturing group Heinz Kettler GmbH & Co. and was established in Germany in 1949. The group has around 3500 employees at its manufacturing sites throughout Germany, and its subsidiaries worldwide. Whilst operating in the UK for twenty years, we have designed and produced printed marketing literature for Kettler for the past fourteen years.

Kettler brands are universally recognised and symbolise quality, style and durability. In fact everything you would expect from a product made in Germany, that is why we are particularly proud of our long track record
servicing their demanding design, advertising and marketing needs.

Our most recently completed project is the 2008 Garden Furniture catalogue, a one hundred page, A4, perfect bound brochure displaying their prestigious garden furniture range.

We were involved in the production of the catalogue from the outset and managed the following:

• Source locations
• Set design and dressing
• Location photography
• Studio photography
• Art Direction
• Photo manipulation and retouching
• Brochure design and artwork production
• Print management
• Design and production of Point of Sale material

Kettler Garden Furniture Collection Catalogue 2008

Kettler 2007 Collection cover