Kitchen Devils Rebranding

After being commissioned to rebrand Kitchen Devils, our approach began with extensive research, surveys and focus groups, which gave support and direction to the design proposals. Careful consideration was given to the positioning of the brand, to take Kitchen Devils forward to connect with its target markets.

To date we have completed two packaging projects which are now in production and due to launch in store in January 2008:

• Lifestyle: Core product range of 23 products consisting of knives, kitchen gadgets and gift packs.
• Control: An innovative new kitchen knife range which has won the prestigious ‘Red Dot’ design award.

We have also completed the 2008 product catalogue, product range data sheets and are currently working on their new website to promote the launch of this fabulous re-branding project.

Kitchen Devils knife

Kitchen Devils knife packaging

Kitchen Devils knifeblock packaging

Kitchen Devils website view site here

Kitchen Devils product catalogue

Product range data sheets

The Dragon Hotel is Swansea’s premier 4-star hotel located in the heart of the city centre. Over £3.5 million has been spent on this top Swansea hotel to offer guests excellent hotel accommodation, superb leisure facilities in the heart of Swansea City.

As part of a long term strategic relationship we have helped The Dragon create a consistent approach for all their promotional printed materials. Items designed include the Business and Leisure brochure, Weddings brochure and flyers for various events held at the hotel.

These projects have included location and food photography, sourcing and hiring of models, art direction, photo manipulation and retouching, brochure and flyers design, artwork and print management.

Wedding brochure

Business and Leisure brochure

Kettler (GB) Limited is part of the German manufacturing group Heinz Kettler GmbH & Co. and was established in Germany in 1949. The group has around 3500 employees at its manufacturing sites throughout Germany, and its subsidiaries worldwide. Whilst operating in the UK for twenty years, we have designed and produced printed marketing literature for Kettler for the past fourteen years.

Kettler brands are universally recognised and symbolise quality, style and durability. In fact everything you would expect from a product made in Germany, that is why we are particularly proud of our long track record
servicing their demanding design, advertising and marketing needs.

Our most recently completed project is the 2008 Garden Furniture catalogue, a one hundred page, A4, perfect bound brochure displaying their prestigious garden furniture range.

We were involved in the production of the catalogue from the outset and managed the following:

• Source locations
• Set design and dressing
• Location photography
• Studio photography
• Art Direction
• Photo manipulation and retouching
• Brochure design and artwork production
• Print management
• Design and production of Point of Sale material

Kettler Garden Furniture Collection Catalogue 2008

Kettler 2007 Collection cover