We were approached by specialist commercial cleaning company Busy Cleaning for a simple rebrand and website design.
The key points in the brief were to keep it as clean and straight forward as possible, while at the same time giving it a contemporary and sophisticated look and feel.

We designed a simple type based logo using 2 different weights of Helvetica. The colours used within the logo design boasted a substantial level of sophistication and class which fitted with Busy Cleaning’s target audience.

When it came to imagery, we used a clear seascape photograph of the Mumbles in Swansea. This picture was chosen because Busy Cleaning is a Swansea based company, providing their customers with high quality commercial cleaning services throughout South Wales.

MHM Plant wanted an 8 second logo ident that would brand their online video uploads.

We wanted to deliver something that would set them apart from their competitors in the plant hire industry. We decided to do this by creating a 3D logo ident using a reveal formula as a build up.

We created something that simply exposes how MHM are fresh, fast moving, as well as being the largest exporters of Used Generators, Lighting Towers and Diesel Welders in Europe, just through the power and dominance of the way we delivered their logo.

We were commissioned by Topstak to create an online video that would promote the scale of the Topstak showroom to their website visitors.

Using Rotoscoping and Motion Tracking techniques we subtly labeled the products that they sell in the showroom during the revealing pans of the displays. This let the well established brands that they sell, speak for themselves, without taking attention away from where the products are situated.

We thought it was important to break up the film with artistic mood shots that give off a warming and sophisticated ambiance. By doing this we set a welcoming and relaxing scene for the target audience that will visit the showroom after seeing what Topstak have to offer.

The Recycling Company aims to become the industry leader in Zero to Landfill and are passionate about helping organisations to reduce and recycle as much of their waste as possible and ultimately send zero waste to landfill.

Unlike traditional “Total Waste Management” companies, The Recycling Company has no incentive to send waste to landfill, instead their policy is Zero Waste to Landfill. Their recycling and waste management solutions help clients to identify and segregate at source the recyclates present in their waste streams. This helps them to maximise their diversion from landfill and minimise the costs of disposal thereby helping the environment and potentially saving the organisation money.

The Zero to Landfill Recycling Company have their own 50,000 sq foot Materials Recycling Facility (MRF) in South Cornelly on the M4 corridor, equipped with a weighbridge, a sorting line, a baler, an industrial shredder, a granulator and a fleet of vehicles. Here they can process cardboard, paper and plastics as well as managing the secure destruction of confidential documents, ensuring that all waste is recycled and zero goes to landfill.

For more information on Zero to Landfill and how the Recycling Company can help you visit The Recycling Company website or email enquiries@therecyclingcompany.co.uk

The Dragon Brasserie, Swansea

The Dragon Brasserie Swansea, at street level, offers an informal and leisurely dining experience and serves a contemporary mix of European style cuisine and light bites. Open daily Monday through Saturday, The Dragon Brasserie offers an impressive selection of wines, many of which can be enjoyed by the glass and which provide the perfect accompaniment to any dish. Light and airy with floor to ceiling windows, it is an ideal place to watch the world go by as you dine with friends, family or business colleagues.
Set against a dynamic and contemporary backdrop, the Lounge on the first floor, with its comfortable seating and large screen plasma television is an ideal place to kick back and relax. The full range of delights from The Dragon Brasserie is also available in the Lounge.

Piano Bar & Restaurant

Home to the culinary flair of our award-winning head chef, the sophisticated glass fronted Piano Bar and Restaurant offers the ultimate fine-dining experience and has developed a reputation as one of the most desirable places to dine in Swansea.

Situated on the first floor, the restaurant offers spectacular panoramic views across the city centre and is the perfect setting for any special occasion.

The lovingly crafted menus offer a mouth-watering range of Welsh cuisine using the finest locally sourced ingredients. The stylish surroundings, world-class food and relaxing piano music make this venue unique in Swansea.

The Piano Bar and Restaurant hosts varied gourmet evenings and themed nights, please visit our web site for up-to-date information.

The Dragon Hotel is Swansea’s premier 4-star hotel and luxury spar located in the heart of the city centre. Over £3.5 million has been spent on this top Swansea hotel to offer guests excellent hotel accommodation, superb leisure facilities in the heart of Swansea City. The Dragon Hotel is in the enviable position for a Swansea hotel of having an AA Rosette-Rate Restaurant, the award winning Dragon Brasserie, which features modern European style cuisine.

As part of a long term strategic relationship we have helped The Dragon create a consistent approach for all their promotional materials. Items designed include the Dragon Hotel website, Business and Leisure brochure, Weddings brochure, hotel stationery and flyers for various events held at the hotel.

These projects have included location and food photography, sourcing and hiring of models, art direction, photo manipulation and retouching, brochure and flyers design, artwork and print management.

Dragon Hotel website

Visit The Dragon Hotel website

Wedding brochure

Business and Leisure brochure

Warm Wales – Cymru Gynnes is a community interest and ‘not for profit’ organisation, set up to deliver fuel poverty and associated programmes in Wales. They aim to alleviate fuel poverty in Welsh homes by delivering dedicated programmes of work. We were tasked with updating the Warm Wales – Cymru Gynnes brand along with developing a fully bilingual content managed website.

Visit the Warm Wales – Cymru Gynnes website

The new Warm Wales - Cymru Gynnes website and logo

The Problem

Warm Wales – Cymru Gynnes’ previous site design looked amateur, did not adequately portray the new services they provide and was a ‘static’ site ie. All changes needed to be done by the developer; which they felt that was not cost effective.

The Brief

Warm Wales – Cymru Gynnes’ new needs were a website:

• that they could update and edit themselves
• was bi-lingual (Welsh and English) but not two separate sites to update and
• where they could upload informational documents for downloading
• which looked professional and appealed to their target audience, both householders and housing developers
• had the option to password protect pages.

The Solution

Pentagon answered Warm Wales – Cymru Gynnes’ needs by designing and developing a Content Managed Website (CMS) using WordPress.

The new design looks both contemporary and professional and the CMS enables the Warm Wales – Cymru Gynnes team to easily add news items, job vacancies, case studies and documents etc. in both languages. They can also password protect any number of pages, a facility they use for example in their press centre.

The site features an easy to use interface for adding bilingual content.

Breadcrumb navigation shows the user's path to their current location.

Visitors to the new site can easily find what they require by navigating the simple menu structure or using the search facility. Key areas of the site are also highlighted by using graphic ‘calls to action’ and the use of a breadcrumb trail ensures the user always knows their position within the site.

Google Analytics gives you rich insights into your website traffic and marketing effectiveness.

The site code is very search engine friendly and sitemaps are in place that automatically notify Google, Bing, etc. of changes to the content. Warm Wales – Cymru Gynnes can also view detailed statistics about visitors to their website by the inclusion of Google Analytics.

Visit the Warm Wales – Cymru Gynnes website

“I would like to praise and thank Pentagon Design for their promptness, efficiency and for their emphasis on delivering ‘on-time’ and ‘on-budget’ projects. Derryl and the Pentagon team were able to quickly understand Warm Wales’ requirements and deliver a modern, fresh site to express ourselves as a company to the communities we work in. They provide very professional and flexible services that met, and continue to meet all of our objectives and are a pleasure to work with.” – James Whelan, Warm Wales – Cymru Gynnes

MS4 corporate video
MS4 required a corporate video for use online and at exhibitions. We produced a two minute video loop using a combination of live footage and stills photography, some of which we animated for greater effect.

Photography
MS4 have a potential global market and need international appeal. We realised from the outset that stock photography could not satisfy the brief or accurately convey the business message of MS4. It was necessary to produce bespoke photography which we art directed and successfully captured on location at Farnborough airport and within MS4s busy working environment. With our expert post production facilities we created high impact, provocative imagery which tells the MS4 story in every language.

Corporate brochure
We created a 20 page brochure with our own photography and expert copywriting, based on a combination of face-to-face briefing and material that was already in use. Key marketing messages were presented more effectively and large volumes of highly technical information were summarised without compromising accuracy or impact.

MS4 exhibition stand
We devised the paper plane concept and imagery and have produced a number of exhibition display systems which are of high impact, lightweight and compact for easy transportation to overseas trade shows.

Refreshing a brand.

We were charged with refreshing the primary identifying mark for eastlake group and creating an updated collection of brand guidelines.

The eastlake group is a market leader in the provision of workplace services and products, structured around six businesses. Each business operate individually, though all can be combined to provide a complete holistic approach to support facilities management and implementing positive changes to the working environment.

It was crucial that the positioning and guidelines provided a framework to build consistent communication of the brand throughout the group without limiting creativity.

To date, we have been commissioned to produce:

• Brand Guidelines
• Stationery
• Brochures
• Individual company websites
• On-screen presentational multimedia

“Pentagon Design work closely with their customers, supporting them with a highly talented, experienced and committed team. Having used Pentagon over several years across a variety of projects from web design to brand development and production of print items, they have consistently answered the brief, have delivered quality products, to deadline and on budget – can’t fault it!” - Eastlake Group

Eastlake Group Brand Guidelines

Stationery

eastlake commercial interiors brochure

edp brochure

eastlake group company website

On-screen multimedia presentation

Writing pad

Christmas card