Brand Guidelines | Pentagon Design Ltd - branding and web design

Case Study: Eastlake Group

Thursday, May 1st, 2008

In November 2008, Eastlake Group announced an £8m merger with Work Inc. Here you will find a selection of work produced before the merger.

Refreshing a brand.

We were charged with refreshing the primary identifying mark for eastlake group and creating an updated collection of brand guidelines.

The eastlake group is a market leader in the provision of workplace services and products, structured around six businesses. Each business operate individually, though all can be combined to provide a complete holistic approach to support facilities management and implementing positive changes to the working environment.

It was crucial that the positioning and guidelines provided a framework to build consistent communication of the brand throughout the group without limiting creativity.

To date, we have been commissioned to produce:

Brand Guidelines
Stationery
Brochures
Individual company websites
On-screen presentational multimedia

“Pentagon Design work closely with their customers, supporting them with a highly talented, experienced and committed team. Having used Pentagon over several years across a variety of projects from web design to brand development and production of print items, they have consistently answered the brief, have delivered quality products, to deadline and on budget – can’t fault it!” - Eastlake Group

eastlake group brand guidelines